The Power of Personal Branding

I've been helping frustrated firms in the construction industry look and sound as credible online as they are offline since the ‘90s, and it’s safe to say our industry’s seen some tough times before – but nothing quite like this. You might think I'm here to tell you that you need to rebrand yourself and that…

Are You Asking for the Help That You Really Need?

Have you ever had a task, like moving a big box that you knew was a bit much, and you should ask for help, but something deep down said, “you got this?” even when you clearly didn’t? What you got was a hurt back and a bruised ego. All because you lack the ability to…

Which Is More Important, Marketing or Branding?

We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall strategy and act of promoting a product or service. Marketing pushes your message and stimulates demand for your products and services using advertising campaigns. If done well, marketing gets your…

How to Create a Brand Strategy so Your Company Stands Out on the Shelf?

Let’s look at brand strategy from another angle. When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run my brand workshops, I always ask my clients to imagine their company as an option on a supermarket shelf. What grocery store…

What Is a Communication Strategy & Do I Need One?

Do you feel like your customers just don't get you? You're not alone. It comes down to that old cliché of miscommunication (duh, right?). Ok that might sound obvious, but hang in there & we'll show you how to connect with your audience.

My Sources Are Telling Me I Need a New Website

Why a pretty new website won’t solve your problems Your competitors are doing really well right now. They’re beating you in sales, they have more customers, and, oh yeah, their website is brand new. That must be the reason they're getting so many customers through the doors, right? The new website. They must've spent thousands…

Devastating SEO Issues That Cause Your Website to Be Invisible to Google

Your website has two main audiences: search engines and your target market(s). At our core, we are problem solvers. When friends, colleagues, and clients run into problems with their website or have a branding issue, we get called to consult. Today, we're going to cover what makes a website invisible to Google and how to…

Stop Throwing Good Money Away on Random Acts of Marketing

Are you pumping your hard-earned cash into digital marketing but not seeing your bottom line increase? Advertising online is an excellent way of gaining exposure for your company quickly – but it doesn't guarantee a return on your investment. It doesn’t ensure customers through the door, and it doesn't guarantee your money problems are going…

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The 7 Reasons Why People Leave Your Website

If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you finding your site’s visitors are leaving pretty soon after they arrive (bouncing)? Wondering how long users usually stay on a website before clicking away? Luckily, there’s been a truckload of…

Do You Have an Authentic Brand Inside & Out?

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Common Website Mistakes That Tell Prospects You Don't Care

A lot of companies in the B2B construction industry put their website on the back burner for more urgent demands. Before they know it, it’s been 4 or 5 years since their website and marketing materials were updated. Unfortunately, your potential clients can see and feel this as soon as they visit your website, and…

Has Your Company Become an Accidental Commodity?

Brand decay, accidental commodity… what the hell are we even talking about?! Well, this week I wanted to chat about something that happens way too often to good companies that can end up becoming invisible and destroying their business. (ominous music plays) Brand decay can happen when you allow things to become outdated. So, what…