Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

what's the real price?

The Hidden Costs of a Bad Website

I know you’ve seen them—those neon-colored ads for $500 websites. A whole website for $500. An absolute BARGAIN, right? The saying ‘If it sounds too good to be true, it is!’ has been around for centuries for a good reason. It’s freaking true! As a business owner, it’s essential to understand what to expect from…

is your website laying down on the job

Is Your Website a Bit Lazy and Laying Down on the Job?

Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about to multiple audiences, including: Potential leads Current clients Future employees Suppliers Competitors Now those are five very different audiences, looking for very different things, right? If your website is laying…

Is your website invisible to Google

Devastating SEO Issues That Cause Your Website to Be Invisible to Google

Your website has two main audiences: search engines and your target market(s). At our core, we are problem solvers. When friends, colleagues, and clients run into problems with their website or have a branding issue, we get called to consult. Today, we’re going to cover what makes a website invisible to Google and how to…

person running away from a messed up website

The 7 Reasons Why People Leave Your Website

If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you finding your site’s visitors are leaving pretty soon after they arrive (bouncing)? Wondering how long users usually stay on a website before clicking away? Luckily, there’s been a truckload of…

superman 404 error trust me help is on the way

Common Website Mistakes That Tell Prospects You Don’t Care

A lot of companies in the B2B construction industry put their website on the back burner for more urgent demands. Before they know it, it’s been 4 or 5 years since their website and marketing materials were updated. Unfortunately, your potential clients can see and feel this as soon as they visit your website, and…