Stop Losing Projects to
Better-Packaged Competitors
For commercial building trades that are tired
of looking outdated & being treated like commodities.
Imagine Sending Prospects to Your Website Without Cringing
They see your expertise instantly, keep you on their shortlist, and invite you to bid instead of dismissing you at first glance.
While You’re in the Field Delivering Excellence, Your Competitors Are Eating Your Lunch
New prospects who don’t know your reputation judge you in seconds online, and many assume you’re either under-qualified or possibly out of business. You’ve grown, but new prospects can’t see the successful firm you’ve become. They only see what’s online.
You’re amazing on the inside, but on the outside, you look like the firm you were 5-10 years ago.
Psst, your competitors want you to stay right where you are.
We Fix This Exact Problem
(And We’re Damn Good At It)
You know something needs fixing, but who the hell do you call? A graphic designer? Web developer? Ad agency?
We get it. It’s overwhelming.
We’re brand strategists, designers, and writers who’ve helped commercial building trades for over 30 years cut through the confusion and finally look as good as they actually are. We’re tired of seeing fantastic firms waste money on half-assed solutions that fall flat – template websites that say nothing, logo refreshes that miss the real problem, and marketing tactics that go nowhere because the foundation was never built.
We don’t make pretty websites.
We build brands that last.
We Actually Understand Your Industry
Whether you build them, maintain them, or supply the trades that do – we understand your world. We’ve spent over 30 years in the commercial building ecosystem, and we know you’re not looking for an agency that treats you like a tech startup or a retail brand.
When We’re Done, Here’s What’s Different
A brand that positions you as the authority, not just another vendor
A website that makes you proud instead of embarrassed
Marketing materials your sales team actually wants to use
Look & sound like the powerhouse company you actually are
Investment ranges from $10K-$75K depending on your situation.
We’ll assess what you actually need during your free strategy call – no cookie-cutter packages here.
Clear Messaging + Credible Website + Consistent Marketing for the Commercial Building Trades
Here’s How We Get Your Brand Sh*t Together
We handle the heavy lifting. You show up to meetings and make decisions. That’s it.
Find & Define Your Brand
Why do your best customers keep coming back? What makes you the obvious choice? We find it, define it, and turn it into positioning, messaging, and a visual identity that helps prospects instantly see you were built to solve their problem.
Design & Build Your Website
Build it strong, sustainable, and compelling. Your website should fuel your business with credibility, not drain it. No more losing prospects before you’ve even met them. We create the last website you’ll ever need – one that grows with your business.
Grow & Maintain Your Brand Assets
Now that your brand has a solid foundation and a website that works, it’s time to get the attention you deserve. We build out slide decks, proposals, and marketing materials that all work together. No more random acts of marketing or sales tools that suck.
Here’s What That Looks Like
Like the $5 million HVAC/plumbing company in Virginia whose website made them look like “Chuck in a Truck” – until we rebuilt it from the studs out and they started landing premium clients in wealthy neighborhoods they couldn’t crack before.
Or the commercial flooring and surface care company that had an identity crisis. We separated the brand into two standalone companies. Each with their own identity, messaging, and website. Same ownership, completely different audiences, each positioned to dominate its market.
Our mission is simple: solve real business problems and build the brand foundation you need to get noticed and hired.
Less Talk, More Proof
You don’t have to figure this out yourself – we’ve done it hundreds of times. Here’s what we actually delivered for firms just like yours.
“Working with Tracy is the best decision I’ve made for Rockaway! Her creative vision and continued support has elevated our company beyond expectations.”
Rockaway Construction
Commercial Tenant Improvement in San Francisco
REPOSITIONING + CORE MESSAGING + WEBSITE DESIGN & DEVELOPMENT + MARKETING COLLATERAL + SOCIAL MARKETING
“Tracy got to know our people, our services, and our clients, and turned all of it into a brand that actually represents who we are.”
Corporate Care
National commercial surface care & restoration services
FULL REBRAND + POSITIONING + CORE MESSAGING + WEBSITE DESIGN & DEVELOPMENT + OUTSOURCED CMO
“Thank you for ending the embarrassment! Our new site finally matches our expertise.”
CFS Service
Commercial mechanical equipment installation & service in Northern Virginia.
FULL REBRAND + LOGO REDESIGN + POSITIONING + CORE MESSAGING + WEBSITE DESIGN & DEVELOPMENT
“A brand overhaul is just what we needed to celebrate our big anniversary.”
Intertech Commercial Flooring
Industry-leading commercial flooring contractor serving Texas and beyond.
FULL REBRAND + LOGO DESIGN + BRAND IDENTITY + REPOSITIONING + CORE MESSAGING + WEBSITE DESIGN/DEV + MARKETING
“B&B delivers a perfect blend of strategy, bluntness, creativity, and give-a-damn.”
APEX Surface Care & Corporate Floors
National specialty surface care company catering to Fortune 1000 corporate campuses and high-end retail.
BRAND SEPARATION: TWO FULL REBRANDS + LOGO DESIGNS + BRAND IDENTITIES & MESSAGING FOR EACH +
WEBSITE DESIGNS & DEVELOPMENT + BRAND LAUNCH + MARKETING MATERIALS = ACQUIRED
Ready to Stop Apologizing for Your Website?
Every month you wait, better-packaged competitors win projects that should be yours. Let’s fix that.
Book a free strategy call to assess your situation and get a clear recommendation – whether that’s a brand refresh, complete rebuild, or something else entirely. No pressure, no cookie-cutter packages.