We’re Tired of Watching Great Firms Get Bypassed
You’ve spent decades building expertise and earning trust. We make sure prospects can see that before they ever pick up the phone.
We’re brand advisors, strategists, designers, and writers who’ve spent over two decades doing one thing: helping fantastic firms in the commercial building trades stop blending in and start getting noticed and hired.
We’re sick of watching great companies lose projects to competitors who aren’t half as good but happen to look better online. We’re tired of seeing firms waste money on marketing tactics that fall flat because there’s no brand foundation underneath them. And we’re done pretending that a pretty website with no strategy behind it is going to fix anything.
If your website sucks, you’re losing money. If you don’t look as credible and impressive on the outside as you are on the inside, you’re losing money. If your sales team doesn’t have the tools and support they need – you got it – you’re losing money.
We love the trades. We love people who build things that help others build things. And we believe businesses that do damned good work deserve a brand that fits their level of expertise. Your team should feel supported by your brand, not hamstrung by outdated materials and a website that undermines everything they’re out there working to sell.
Our job? Find out why your best clients keep coming back, take those insights, and wrap them in words and visuals so new prospects can instantly see your firm was built to solve their problem. Strategy first. Build only what you need. No cookie-cutter BS. No pretty websites that say nothing.
We have a proven process to find the kick-ass brand that already lives inside your business.
B2B does not mean Boring to Boring.
“Having consistent repeat and referral business IS evidence you have something worth branding”
— Tracy O’Shaughnessy
Ready to:
We want to fix that for you. Let’s get on a call.
Tracy O’Shaughnessy (Oh-shawn-ah-sea) Founder / Lead Brand Strategist at Branding & Beyond
I’ve been in this industry since the early ‘90s, rebranding and positioning hundreds of companies. What drives me is a pretty specific frustration: I’m sick and tired of seeing great companies in the commercial building trades treated like commodities and forced to compete on price because they don’t look or sound as credible as they are.
So many firms are outstanding on the inside but look outdated, bland, or like everyone else on the outside. Some look like they might not be in business anymore. I built this company to fix that.
Every CEO should provide their sales team with a strategy and sales tools that don’t suck. Salespeople are out there busting their asses trying to bring in business, only to have their credibility undermined by the website or poor quality, outdated materials. I call these sales-cycle trip hazards–and I take them personally.
I get it. You’re busy. Honestly, aligning your brand from the inside is hard. We have a very collaborative process for finding your brand essence, defining it, and making it look great. All you have to do is be willing to start, commit to showing up, and be open to change.
But I digress; back to my bio.
I built Branding & Beyond because I love the commercial building trades and want to support all of you who work within them. If you’ve been around a while and have repeat and referral business, rest assured – there is something worth branding. Let me help you figure this out and say no to generic websites that say nothing meaningful.
You can find me on LinkedIn and at (512) 670-7770.
As Seen In
If your message is confusing, you’re losing business. If your website sucks, you’re losing business.
It’s that simple.
Our Core Values
Strategy First
No more random acts of marketing that aren’t tied to business goals.
Lead with Empathy
We are compassionately blunt. We meet you where you are, without judgment.
Align What Matters
Put your best foot forward by being clear, consistent, and looking credible online and off.
High-Level
of Give-a-Damn
Not sometimes, always.
Infuse Everything with Clarity
No more jargon-filled crap.
Continuous
Growth
No more set it and forget it.