Branding, Websites & Marketing

Oh, My!

Is Your Website a Trip Hazard for Prospects?

Is Your Website a Trust Trip Hazard?

A solid sales and marketing strategy should include these three major things; increasing account penetration with existing clients, having a reliable referral engine, and acquiring…

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man jumping over shark invested waters

Mind the Gap: Are You Losing Prospects Before You Even Know They Exist?

When somebody's looking to hire a new vendor in the B2B world, they're not going to pick the first one they see, especially in the…

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business computer flatline

The 5 Brand Killers You Need to Avoid

Your brand might have started strong, but even the mightiest brands can get weak over time. If you're a bodybuilder and you get buff beyond…

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what's the real price?

The Hidden Costs of a Bad Website

I know you've seen them—those neon-colored ads for $500 websites. A whole website for $500. An absolute BARGAIN, right? The saying ‘If it sounds too…

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Reinvigorate your brand

3 Tips To Reinvigorate Your Brand Now

Ok, so the world still feels slightly crazy, despite 2020 being a distant memory. You might not have control over the market right now, but you…

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B2B does not mean borning to boring

B2B Does Not Mean Boring to Boring

B2B does not mean boring to boring or building to building. Technically it is business to business, but those businesses are still made of people….

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Outgrown your brand? Have a brand wedgie?

Do You Have a Brand Wedgie?

I would like to thank the wonderful Karen Adamsbaum, CIC for having me on her podcast Risk Intelligence. What's riskier than ignoring your website for…

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How to Create a Brand Management Strategy 3

How to Create a Brand Management Strategy

Your brand's success relies heavily on whether you have a successful (and proactive!) brand management strategy in place.  When I say brand strategy, I mean…

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align your brand

What Is Brand Alignment & Do I Need an Aligned Brand?

If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team…

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brand mindset growth mindset

What's a Brand Mindset & Do You Need One?

Having a brand mindset is a key business strategy available to everyone regardless of business size. Branding isn’t about having a pretty website and a…

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what is rebranding

What Is a Rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you…

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customer price fixation

How to Stop Customers From Fixating on Price

‘Can you do it cheaper?’ ‘The guy down the road is selling the same thing for $15 less…’ Sound familiar? Frustrating as hell, right? You…

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red velvet rope

How to Maintain Your Company’s Standards During COVID-19

You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s…

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request for a proposal RFPs ruin your business

RFPs Can Ruin Your Business Without You Even Realizing It

During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen…

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social media posting on smart phone

What to Post (& Definitely Not Post) on LinkedIn

You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a…

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how to create a customer persona

How to Create a Customer Persona in 5 Steps

Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re…

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super-secret sexy sales weapon

The Super-Secret Sexy Sales Weapon You're Overlooking

What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will…

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you may be a social spammer

You Might Be a Social Media Spammer (And Not Know It)

There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your…

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how to brand company linkedin profile

How to Use LinkedIn to Promote Your Business

LinkedIn isn’t just for job seekers and head hunters.  Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got…

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overwhelm shutdown

How to Set Boundaries with Troublesome Clients or Say Goodbye

Establishing boundaries and learning how to fire a client gracefully are healthy skills to attain and vital to your brand. Every opportunity comes with a…

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Remodeling Your Brand for a Big Anniversary 4

Remodeling Your Brand for a Big Anniversary

Let’s be blunt. Your firm needs a makeover before the big anniversary year that’s coming up. Your company does great work, but the last time…

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can a rebrand save my business

Can Rebranding Save a Business?

Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you…

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google my business profile optimization

How to Optimize Your Google My Business Profile

If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check…

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local seo for professional industries

Local SEO Tips for Professional Industries

Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your…

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is your website laying down on the job

Is Your Website a Bit Lazy and Laying Down on the Job?

Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about…

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website traffic

Five Ways to Drive Traffic to Your Website Without Paying for Ads

Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to…

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slippery slope ahead

The Hidden Danger of Relying on Repeat and Referral Business

Referral leads are the easiest to close because they come preloaded with trust from the referrer. We all love referral business and want more. However,…

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