Branding, Websites & Marketing
Oh, My!
How to Maintain Your Company’s Standards During COVID-19
You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s…
RFPs Can Ruin Your Business Without You Even Realizing It
During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen…
What To Post (& Definitely Not Post) On LinkedIn
You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a…
How to Create a Customer Persona in 5 Steps
Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re…
The Super-Secret Sexy Sales Weapon You're Overlooking
What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will…
You Might Be a Social Media Spammer (And Not Know It)
It’s only natural you want to promote your company on social media – that’s what everyone always says to do, right? “Update your social media…
How To Use LinkedIn To Promote Your Business
LinkedIn isn’t just for job seekers and head hunters. Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got…
Remodeling Your Brand for a Big Anniversary
Let’s be blunt. Your firm needs a makeover before the big anniversary year that’s coming up. Your company does great work, but the last time…
Can Rebranding Save A Business?
Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you…
How To Optimize Your Google My Business Profile
If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check…
Local SEO Tips For Professional Industries
Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your…
Is Your Website a Bit Lazy and Laying Down On The Job?
Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about…
Five Ways to Drive Traffic to Your Website Without Paying for Ads
Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to…
The hidden danger of relying on repeat and referral business
Referral leads are the easiest to close because they come preloaded with trust from the referrer. We all love referral business and want more. However,…
What is brand alignment, and how do you get it?
If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team…