Branding, Websites & Marketing
Oh, My!
How To Convey a Unified Brand Message After a Merger or Acquisition
Rebranding happens for many different reasons, but when a merger or an acquisition is happening, it is vital to make sure the whole event is…
3 Tips To Reinvigorate Your Brand Now
Ok, so the world still feels slightly crazy, despite 2020 being a distant memory. You might not have control over the market right now, but you…
B2B Does Not Mean Boring to Boring
B2B does not mean boring to boring or building to building. Technically it is business to business, but those businesses are still made of people….
Do You Have a Brand Wedgie?
I would like to thank the wonderful Karen Adamsbaum, CIC for having me on her podcast Risk Intelligence. What's riskier than ignoring your website for…
How to Create a Brand Management Strategy for 2021
Your brand's success relies heavily on whether you have a successful (and proactive!) brand management strategy in place. When I say brand strategy I mean,…
What Is Brand Alignment & Do I Need an Aligned Brand?
If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team…
What's a Brand Mindset & Do You Need One?
Having a brand mindset is a key business strategy available to everyone regardless of business size. Branding isn’t about having a pretty website and a…
What Is a Rebrand?
The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you…
How to Stop Customers From Fixating on Price
‘Can you do it cheaper?’ ‘The guy down the road is selling the same thing for $15 less…’ Sound familiar? Frustrating as hell, right? You…
How to Maintain Your Company’s Standards During COVID-19
You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s…
RFPs Can Ruin Your Business Without You Even Realizing It
During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen…
What to Post (& Definitely Not Post) on LinkedIn
You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a…
How to Create a Customer Persona in 5 Steps
Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re…
The Super-Secret Sexy Sales Weapon You're Overlooking
What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will…
You Might Be a Social Media Spammer (And Not Know It)
There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your…