Branding, Websites & Marketing

Oh, My!

unified brand message after merger

How To Convey a Unified Brand Message After a Merger or Acquisition

Rebranding happens for many different reasons, but when a merger or an acquisition is happening, it is vital to make sure the whole event is…

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Reinvigorate your brand

3 Tips To Reinvigorate Your Brand Now

Ok, so the world still feels slightly crazy, despite 2020 being a distant memory. You might not have control over the market right now, but you…

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B2B does not mean borning to boring

B2B Does Not Mean Boring to Boring

B2B does not mean boring to boring or building to building. Technically it is business to business, but those businesses are still made of people….

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Outgrown your brand? Have a brand wedgie?

Do You Have a Brand Wedgie?

I would like to thank the wonderful Karen Adamsbaum, CIC for having me on her podcast Risk Intelligence. What's riskier than ignoring your website for…

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How to Create a Brand Management Strategy for 2021 4

How to Create a Brand Management Strategy for 2021

Your brand's success relies heavily on whether you have a successful (and proactive!) brand management strategy in place.  When I say brand strategy I mean,…

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align your brand

What Is Brand Alignment & Do I Need an Aligned Brand?

If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team…

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brand mindset growth mindset

What's a Brand Mindset & Do You Need One?

Having a brand mindset is a key business strategy available to everyone regardless of business size. Branding isn’t about having a pretty website and a…

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what is rebranding

What Is a Rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you…

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customer price fixation

How to Stop Customers From Fixating on Price

‘Can you do it cheaper?’ ‘The guy down the road is selling the same thing for $15 less…’ Sound familiar? Frustrating as hell, right?  You…

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red velvet rope

How to Maintain Your Company’s Standards During COVID-19

You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s…

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request for a proposal RFPs ruin your business

RFPs Can Ruin Your Business Without You Even Realizing It

During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen…

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social media posting on smart phone

What to Post (& Definitely Not Post) on LinkedIn

You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a…

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how to create a customer persona

How to Create a Customer Persona in 5 Steps

Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re…

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super-secret sexy sales weapon

The Super-Secret Sexy Sales Weapon You're Overlooking

What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will…

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you may be a social spammer

You Might Be a Social Media Spammer (And Not Know It)

There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your…

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