Branding, Websites & Marketing
Oh, My!
Mind the Gap: Are You Losing Prospects Before You Even Know They Exist?
When somebody's looking to hire a new vendor in the B2B world, they're not going to pick the first one they see, especially in the…
The 5 Brand Killers You Need to Avoid
Your brand might have started strong, but even the mightiest brands can get weak over time. If you're a bodybuilder and you get buff beyond…
The Hidden Costs of a Bad Website
I know you've seen them—those neon-colored ads for $500 websites. A whole website for $500. An absolute BARGAIN, right? The saying ‘If it sounds too…
3 Tips To Reinvigorate Your Brand Now
Ok, so the world still feels slightly crazy, despite 2020 being a distant memory. You might not have control over the market right now, but you…
B2B Does Not Mean Boring to Boring
B2B does not mean boring to boring or building to building. Technically it is business to business, but those businesses are still made of people….
Do You Have a Brand Wedgie?
I would like to thank the wonderful Karen Adamsbaum, CIC for having me on her podcast Risk Intelligence. What's riskier than ignoring your website for…
How to Create a Brand Management Strategy for 2021
Your brand's success relies heavily on whether you have a successful (and proactive!) brand management strategy in place. When I say brand strategy I mean,…
What Is Brand Alignment & Do I Need an Aligned Brand?
If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team…
What's a Brand Mindset & Do You Need One?
Having a brand mindset is a key business strategy available to everyone regardless of business size. Branding isn’t about having a pretty website and a…
What Is a Rebrand?
The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you…
How to Stop Customers From Fixating on Price
‘Can you do it cheaper?’ ‘The guy down the road is selling the same thing for $15 less…’ Sound familiar? Frustrating as hell, right? You…
How to Maintain Your Company’s Standards During COVID-19
You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s…
RFPs Can Ruin Your Business Without You Even Realizing It
During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen…
What to Post (& Definitely Not Post) on LinkedIn
You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a…
How to Create a Customer Persona in 5 Steps
Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re…
The Super-Secret Sexy Sales Weapon You're Overlooking
What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will…
You Might Be a Social Media Spammer (And Not Know It)
There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your…
How to Use LinkedIn to Promote Your Business
LinkedIn isn’t just for job seekers and head hunters. Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got…
How to Set Boundaries with Troublesome Clients or Say Goodbye
Establishing boundaries and learning how to fire a client gracefully are healthy skills to attain and vital to your brand. Every opportunity comes with a…
Remodeling Your Brand for a Big Anniversary
Let’s be blunt. Your firm needs a makeover before the big anniversary year that’s coming up. Your company does great work, but the last time…
Can Rebranding Save a Business?
Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you…
How to Optimize Your Google My Business Profile
If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check…
Local SEO Tips for Professional Industries
Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your…
Is Your Website a Bit Lazy and Laying Down on the Job?
Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about…
Five Ways to Drive Traffic to Your Website Without Paying for Ads
Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to…
The Hidden Danger of Relying on Repeat and Referral Business
Referral leads are the easiest to close because they come preloaded with trust from the referrer. We all love referral business and want more. However,…
How to Get More Referrals
I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product…