Branding, Websites & Marketing

Oh, My!

red velvet rope

How to Maintain Your Company’s Standards During COVID-19

You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s…

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request for a proposal RFPs ruin your business

RFPs Can Ruin Your Business Without You Even Realizing It

During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen…

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social media posting on smart phone

What To Post (& Definitely Not Post) On LinkedIn

You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a…

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how to create a customer persona

How to Create a Customer Persona in 5 Steps

Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re…

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super-secret sexy sales weapon

The Super-Secret Sexy Sales Weapon You're Overlooking

What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will…

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you may be a social spammer

You Might Be a Social Media Spammer (And Not Know It)

It’s only natural you want to promote your company on social media – that’s what everyone always says to do, right? “Update your social media…

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how to brand company linkedin profile

How To Use LinkedIn To Promote Your Business

LinkedIn isn’t just for job seekers and head hunters.  Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got…

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Remodeling Your Brand for a Big Anniversary 1

Remodeling Your Brand for a Big Anniversary

Let’s be blunt. Your firm needs a makeover before the big anniversary year that’s coming up. Your company does great work, but the last time…

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can a rebrand save my business

Can Rebranding Save A Business?

Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you…

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google my business profile optimization

How To Optimize Your Google My Business Profile

If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check…

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local seo for professional industries

Local SEO Tips For Professional Industries

Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your…

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is your website laying down on the job

Is Your Website a Bit Lazy and Laying Down On The Job?

Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about…

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website traffic

Five Ways to Drive Traffic to Your Website Without Paying for Ads

Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to…

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slippery slope ahead

The hidden danger of relying on repeat and referral business

Referral leads are the easiest to close because they come preloaded with trust from the referrer. We all love referral business and want more. However,…

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align your brand

What is brand alignment, and how do you get it?

If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team…

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