Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts on branding commercial building trades

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The 5 Brand Killers You Need to Avoid

Your brand might have started strong, but even the mightiest brands can get weak over time. If you’re a bodybuilder and you get buff beyond belief, you have to pump iron in the gym daily and consume ridiculous calories. If you stop putting the time and effort into nurturing those biceps, they’ll eventually disappear, and…

Reinvigorate your brand

3 Tips To Reinvigorate Your Brand Now

Ok, so the world still feels slightly crazy, despite 2020 being a distant memory. You might not have control over the market right now, but you do have control over how you’re positioned in it and what you’re doing to attract new prospects. It’s time to kick things back into action and focus on the things…

B2B does not mean borning to boring

B2B Does Not Mean Boring to Boring

B2B does not mean boring to boring or building to building. Technically it is business to business, but those businesses are still made of people. And people like dealing with other people. People have personalities and nuance, and so does your business. Read on as I share my thoughts with The Branding Journal in this…

Outgrown your brand? Have a brand wedgie?

Do You Have a Brand Wedgie?

I would like to thank the wonderful Karen Adamsbaum, CIC, for having me on her podcast Risk Intelligence. What’s riskier than ignoring your website for years and walking around with a brand wedgie? I believe that every CEO should provide their biz dev/sales team with tools that don’t suck. Your team is out there busting…

align your brand

What Is Brand Alignment & Do I Need an Aligned Brand?

If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team is saying in the field – would it be cohesive? Is there brand alignment, or is it all disjointed? If it is all a jumbled hot mess… keep reading. The…

brand mindset growth mindset

What’s a Brand Mindset & Do You Need One?

Having a brand mindset is a key business strategy available to everyone regardless of business size. Branding isn’t about having a pretty website and a fancy business card. And it isn’t your logo. (If you’re new here, we’ve covered this before, check out this Branding 101) Branding isn’t a set it and forget it kind of…

what is rebranding

What Is a Rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you are feeling this, you’re not alone! Learn what is a rebrand and what you need to know before attempting a rebrand There is a lot of jargon out there that…

customer price fixation

How to Stop Customers From Fixating on Price

‘Can you do it cheaper?’ ‘The guy down the road is selling the same thing for $15 less…’ Sound familiar? Frustrating as hell, right? You do kick-ass work. You shouldn’t have to justify an extra couple of bucks per hour. So how do you stop people from asking? Convey your worth before they even contact…

super-secret sexy sales weapon

The Super-Secret Sexy Sales Weapon You’re Overlooking

What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will make everything easier in your business? Sound like click-bait? Too good to be true? It’s not. Seriously, you have a super-secret sexy sales weapon just waiting to be uncovered in…

remodel-brand-big-anniversary

Remodeling Your Brand for a Big Anniversary

Let’s be blunt. Your firm needs a makeover before the big anniversary year that’s coming up. Your company does great work, but the last time you had a brand refresh, flip phones were still a thing. You’ve been busy building your company, and as you contemplate the upcoming anniversary, you can see that the brand…