Everything Your Brand Needs to Compete
Foundation. Website. Marketing.
Here’s what’s included at each stage, what it costs, and how long it takes.
Here’s How We Do It
We start with strategy – fix what you say, then build everything else on that foundation.
SERVICE 1: BRAND FOUNDATION
Build the Messaging & Strategy That Everything Else Depends On
We can do things like:
- Brand strategy, positioning & core messaging
- Value propositions for each service & market
- Brand voice & tone guidelines
- Visual identity (logo, color palette, typography, brand guide)
Refresh or Rebuild?
- Brand Refresh: Your foundation is mostly solid. We refine the messaging, update the visuals, and tighten the execution. Think tune-up, not teardown.
- Full Brand Foundation: We start from scratch. Discovery, strategy, positioning, messaging, visual identity. Everything is built from the ground up.
We figure out which one you need on the strategy call.
What You Get: Clear messaging you can use everywhere: website, sales, marketing, proposals. A brand strategy document that becomes the playbook for everything.
Timeline: 4-6 weeks | Investment: $8K-$30K based on scope & complexity
Your Brand Foundation is Built to Grow With You
That is, if you don’t set it & forget it.
The research, discovery, and core messaging are built once – they don’t need to be redone.
As you add services, enter new markets, or evolve, you expand the messaging guide. The foundation stays solid.
Your website might get reskinned in 5-7 years, but the core content shouldn’t need to be rewritten.
The brand grows with your company instead of becoming outdated. This work is built-to-last, not built-to-replace.
Build Your Digital Headquarters
We can do things like:
- Site strategy & structure
- All content written by us (no corporate BS)
- Custom design built to match your credibility
- Mobile-responsive, fast, secure, SEO-optimized
- Google setup (Business Profile, Analytics, Search Console)
- Training & quality assurance
What You Get: Website you're proud to share, content that differentiates you, proven messaging baked into every page, and a platform that grows with your business instead of embarrassing you.
Timeline: 8-12 weeks
Investment: $12K-$45K based on scope & complexity
SERVICE 3: MARKETING & GROWTH SUPPORT
Attract Attention & Support Your Sales Team
We can do things like:
- Sales collateral (presentation decks, proposals, one-pagers, case studies)
- Tradeshow booth design & materials
- Content marketing strategy & implementation
- Social media management (strategy, content creation, posting)
- Email marketing campaigns
- LinkedIn & Google Business Profile optimization
- Website updates & SEO management
- Ongoing strategic support
- Outsourced CMO
What You Get: Sales tools your team actually uses, marketing that doesn't waste money, ongoing support, and a website that will grow with you.
Timeline: Ongoing
Investment: $1,500-$15K/month based on scope & complexity
Common Add-Ons & Customization
We customize based on what you actually need.
Growth &
Repositioning
- Brand audit & positioning assessment
- Customer interviews & competitive research
- Market or service line expansion
- M&A brand integration
- Multi-brand architecture
Website
Features
- Project portfolio management system
- Custom functionality & integrations
- Landing pages & funnel design
- Client portal or resource center
- Site migration from another platform
Marketing
Services
- New service/market launch campaigns
- Tradeshow booth design & specialty products
- Industry content development
- Email marketing setup & templates
What We Don’t Do
We’re brand strategists, writers, and developers who fix foundational problems. For specialized execution outside of our expertise, we’ll help you find the right partners.
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Quick, cheap website refresh
We start with strategy, not templates.
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To execute your pre-existing plan
We’re strategy partners, not order-takers. If you just need tactical execution, hire a freelancer, or VA.
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Ongoing paid advertising management
We can set up the strategy. You hire a specialist for execution.
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PR and media relations
Not our specialty. We can refer you.
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Video production
We’ll tell you what to say and provide creative direction. Filming and editing should be left up to the experts.
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Multiple language websites
Not our specialty. We can refer translation services.
Frequently Asked Questions
About Working Together
Ready to Fix What’s Broken?
Book a free 30-minute strategy call.
We’ll diagnose what’s actually broken,
what it takes to fix it, and whether we’re the right fit.
No pitch. No pressure. Just a clear plan forward.