Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

how to create a customer persona

How to Create a Customer Persona in 5 Steps

Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re meant to serve. We’ve already…

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you may be a social spammer

You Might Be a Social Media Spammer (And Not Know It)

It’s only natural you want to promote your company on social media – that’s what everyone always says to do, right? “Update your social media profiles at least once a…

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how to brand company linkedin profile

How To Use LinkedIn To Promote Your Business

LinkedIn isn’t just for job seekers and head hunters.  Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is…

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website traffic

Five Ways to Drive Traffic to Your Website Without Paying for Ads

Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to be visiting. You’ve had a…

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align your brand

What is brand alignment, and how do you get it?

If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team is saying in the field…

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lady with megaphone referrals

How To Get More Referrals

I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product or service… but sometimes it’s…

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Which is more important, marketing or branding? 1

Which is more important, marketing or branding?

We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall strategy and act of promoting…

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does-your-company-stand-out-on-the-shelf

Does your company stand out on the shelf?

When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run my brand workshops, I always…

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How do you know if you have a marketing problem or a business problem? 2

How do you know if you have a marketing problem or a business problem?

Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into a marketing campaign, right? It’ll…

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communication-out-of-alignment

What is a communication strategy and do I need one?

Do you feel like your customers just don’t get you? You’re not alone. It comes down to that old cliché of miscommunication (duh, right?). Ok that might sound obvious, but hang in there & we’ll show you how to connect with your audience.

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