Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

align your brand

What Is Brand Alignment & Do I Need an Aligned Brand?

If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team is saying in the field – would it be cohesive? Is there brand alignment, or is it all disjointed? If it is all a jumbled hot mess… keep reading. The…

how to create a customer persona

How to Create a Customer Persona in 5 Steps

Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re meant to serve. We’ve already covered how important it is to niche down (those people you’re meant to serve? Yeah, they’re not everyone with a pulse and a checkbook.) A…

you may be a social spammer

You Might Be a Social Media Spammer (And Not Know It)

There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your company on social media – that’s what everyone always says to do, right? “Update your social media profiles with new posts at least once a day and watch the leads…

how to brand company linkedin profile

How to Use LinkedIn to Promote Your Business

LinkedIn isn’t just for job seekers and head hunters.  Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is the world’s largest and most active professional networking platform. In the U.S., there are 169 million LinkedIn users – that’s half the entire population. 40%…

website traffic

Five Ways to Drive Traffic to Your Website Without Paying for Ads

Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to be visiting. You’ve had a few people visit your home page, but nowhere near as many as you imagined. It’s been so long since you got an email inquiry, you’re…

lady with megaphone referrals

How to Get More Referrals

I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product or service… but sometimes it’s hard to quickly describe what a company does – and why anyone should care. Not all remarkable experiences are easy to talk about. Often there…

blog-marketing-vs-branding

Which Is More Important, Marketing or Branding?

We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall strategy and act of promoting a product or service. Marketing pushes your message and stimulates demand for your products and services using advertising campaigns. If done well, marketing gets your…

does-your-company-stand-out-on-the-shelf

Does Your Company Stand Out on the Shelf?

When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run my brand workshops, I always ask my clients to imagine their company as an option on a supermarket shelf. If your company was a product, what grocery store would you…

blog-marketing-business-issue

How Do You Know if You Have a Marketing Problem or a Business Problem?

Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into a marketing campaign, right? It’ll attract more people to your business, and they’ll hire you no problem! Well, maybe. If people don’t know your company exists, then yes, promoting your…

communication-out-of-alignment

What Is a Communication Strategy & Do I Need One?

Do you feel like your customers just don’t get you? You’re not alone. It comes down to that old cliché of miscommunication (duh, right?). Ok that might sound obvious, but hang in there & we’ll show you how to connect with your audience.