Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

website traffic

Five Ways to Drive Traffic to Your Website Without Paying for Ads

Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to be visiting. You’ve had a…

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lady with megaphone referrals

How To Get More Referrals

I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product or service… but sometimes it’s…

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Is marketing more important than branding? 1

Is marketing more important than branding?

We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall strategy and act of promoting…

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does-your-company-stand-out-on-the-shelf

Does your company stand out on the shelf?

When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run my brand workshops, I always…

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How do you know if you have a marketing problem or a business problem? 2

How do you know if you have a marketing problem or a business problem?

Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into a marketing campaign, right? It’ll…

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communication-out-of-alignment

What is a communication strategy and do I need one?

Do you feel like your customers just don’t get you? You’re not alone. It comes down to that old cliché of miscommunication (duh, right?). Ok that might sound obvious, but hang in there & we’ll show you how to connect with your audience.

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client-communication

Why are prospects not understanding how awesome you are?

Do you feel like your prospects just don’t get you? Do they not see the value your company provides, no matter how many times you say it? If they did,…

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Stop throwing good money away on random acts of marketing 5

Stop throwing good money away on random acts of marketing

Are you pumping your hard-earned cash into digital marketing but not seeing your bottom line increase? Advertising online is a great way of gaining exposure for your company quickly –…

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The Difference Between Marketing and Branding 7

The Difference Between Marketing and Branding

I was having a coffee date with a girlfriend who works for one of the biggest general contracting companies in the city and she came out with this show-stopper: “I…

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branding truths

Nobody cares about your baby – and 6 other branding truths

Figuring out your brand can be daunting. It can be scary to look at your business – and I mean REALLY look at it. If you’re not sure if you’re…

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