Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts on branding commercial building trades

communication-out-of-alignment

What Is a Communication Strategy & Do I Need One?

Do you feel like your customers just don’t get you? You’re not alone. It comes down to that old cliché of miscommunication (duh, right?). Ok that might sound obvious, but hang in there & we’ll show you how to connect with your audience.

throwing money in the wind on marketing

Stop Throwing Good Money Away on Random Acts of Marketing

Are you pumping your hard-earned cash into digital marketing but not seeing your bottom line increase? Advertising online is an excellent way of gaining exposure for your company quickly – but it doesn’t guarantee a return on your investment. It doesn’t ensure customers through the door, and it doesn’t guarantee your money problems are going…