B2B does not mean boring to boring or building to building.
Technically it is business to business, but those businesses are still made of people.
And people like dealing with other people.
People have personalities and nuance, and so does your business.
Read on as I share my thoughts with The Branding Journal in this featured article.
Tracy O’Shaughnessy Founder / Lead Brand Strategist of Branding & Beyond
Tracy and her team help firms in and around the B2B building trades look and sound credible online and off.
She has been in the industry since the early '90s and is tired of seeing fantastic firms struggle, blend in, and get bypassed by prospects who judge them solely on the outdated information found online.
Branding & Beyond's mission is to solve real business problems and build the brand foundation clients need to get noticed and hired.
You can find Tracy on Linkedin and here on this blog.