B2B does not mean boring to boring or building to building.
Technically it is business to business, but those businesses are still made of people.
And people like dealing with other people.
People have personalities and nuance, and so does your business.
Read on as I share my thoughts with The Branding Journal in this featured article.
Tracy O’Shaughnessy Founder / Lead Brand Strategist of Branding & Beyond
Tracy and her team help B2B firms in the construction industry and professional services look and sound credible online and off.
She has been in the industry since the early '90s and is tired of great companies being treated as commodities and competing on price because they don't look and sound as credible as they really are.
You can find Tracy on Linkedin and here on this blog.