Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

slippery slope ahead

The hidden danger of relying on repeat and referral business

Referral leads are the easiest to close because they come preloaded with trust from the referrer. We all love referral business and want more. However, there are a few hidden…

Read More
The power of personal branding 1

The power of personal branding

I’ve been helping frustrated firms in the construction industry look and sound as credible online as they are offline since the ’90s, and it’s safe to say our industry’s seen…

Read More
lady with megaphone referrals

How To Get More Referrals

I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product or service… but sometimes it’s…

Read More
upgrade your brand assets - blog image

Is it time to level up your business?

Let’s be honest, pandemics suck. So many jobs lost and businesses devastated as the ramifications of closing our country cascades through every industry. Hopefully, your business has not been…

Read More
being-different-is-better

Being Meaningfully Different Is Better Than Just Being ‘Better’

If you’re the best at what you do, then you’re guaranteed to pull ahead of the game and win every time. You’re on top because nobody does your job better…

Read More
does-your-company-stand-out-on-the-shelf

Does your company stand out on the shelf?

When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run my brand workshops, I always…

Read More
How do you know if you have a marketing problem or a business problem? 2

How do you know if you have a marketing problem or a business problem?

Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into a marketing campaign, right? It’ll…

Read More
communication-out-of-alignment

What is a communication strategy and do I need one?

Do you feel like your customers just don’t get you? You’re not alone. It comes down to that old cliché of miscommunication (duh, right?). Ok that might sound obvious, but hang in there & we’ll show you how to connect with your audience.

Read More
need-a-new-website-bab (blog header)

My sources are telling me I need a new site

Why a new website won’t solve your problems Your competitors are doing really well right now. They’re beating you in sales, they have more customers and, oh yeah, their website…

Read More
client-communication

Why are prospects not understanding how awesome you are?

Do you feel like your prospects just don’t get you? Do they not see the value your company provides, no matter how many times you say it? If they did,…

Read More