Going Beyond the Surface of Your Brand
Strategy, insights, random thoughts about building out your brand.
How To Convey a Unified Brand Message After a Merger or Acquisition
Rebranding happens for many different reasons, but when a merger or an acquisition is happening, it is vital to make sure the whole event is successful long term. When two…
How to Maintain Your Company’s Standards During COVID-19
You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s affecting clients, income, profits, and…
RFPs Can Ruin Your Business Without You Even Realizing It
During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen in a worrying amount of…
What to Post (& Definitely Not Post) on LinkedIn
You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a devoted base of loyal customers….
How to Create a Customer Persona in 5 Steps
Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re meant to serve. We’ve already…
The Super-Secret Sexy Sales Weapon You’re Overlooking
What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will make everything easier in your…
You Might Be a Social Media Spammer (And Not Know It)
There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your company on social media –…
How to Use LinkedIn to Promote Your Business
LinkedIn isn’t just for job seekers and head hunters. Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is…
Can Rebranding Save a Business?
Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you have a broken leg. Rebranding…
How to Optimize Your Google My Business Profile
If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check out this intro to Google…