Going Beyond the Surface of Your Brand
Strategy, insights, random thoughts about building out your brand.
Can Rebranding Save A Business?
Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you have a broken leg. Rebranding…
How To Optimize Your Google My Business Profile
If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check out this intro to Google…
Local SEO Tips For Professional Industries
Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your income. Professional services and the…
The hidden danger of relying on repeat and referral business
Referral leads are the easiest to close because they come preloaded with trust from the referrer. We all love referral business and want more. However, there are a few hidden…
How To Get More Referrals
I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product or service… but sometimes it’s…
Is it time to level up your business?
Let’s be honest, pandemics suck. So many jobs lost and businesses devastated as the ramifications of closing our country cascades through every industry. Hopefully, your business has not been…
The power of personal branding
I’ve been helping frustrated firms in the construction industry look and sound as credible online as they are offline since the ’90s, and it’s safe to say our industry’s seen…
Being Meaningfully Different Is Better Than Just Being ‘Better’
If you’re the best at what you do, then you’re guaranteed to pull ahead of the game and win every time. You’re on top, because nobody does your job better…
Does your company stand out on the shelf?
When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run my brand workshops, I always…
How do you know if you have a marketing problem or a business problem?
Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into a marketing campaign, right? It’ll…