Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

red velvet rope

How to Maintain Your Company’s Standards During COVID-19

You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s affecting clients, income, profits, and let’s be honest, our steam is running low from the constant pain-in-the-ass that is the coronavirus. For many, many businesses, they’re hurting right now. Business owners…

request for a proposal RFPs ruin your business

RFPs Can Ruin Your Business Without You Even Realizing It

During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen in a worrying amount of other companies before and since. The problem? They were wasting all their selling hours filling in endless RFPs. Hold up, RFPs are the lifeblood of…

social media posting on smart phone

What to Post (& Definitely Not Post) on LinkedIn

You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a devoted base of loyal customers. It’s taken dedication. Determination. Probably plenty of dollars too. You try to embrace new marketing techniques, tactics, and platforms to attract new clients and keep…

how to create a customer persona

How to Create a Customer Persona in 5 Steps

Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re meant to serve. We’ve already covered how important it is to niche down (those people you’re meant to serve? Yeah, they’re not everyone with a pulse and a checkbook.) A…

super-secret sexy sales weapon

The Super-Secret Sexy Sales Weapon You’re Overlooking

What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will make everything easier in your business? Sound like click-bait? Too good to be true? It’s not. Seriously, you have a super-secret sexy sales weapon just waiting to be uncovered in…

you may be a social spammer

You Might Be a Social Media Spammer (And Not Know It)

There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your company on social media – that’s what everyone always says to do, right? “Update your social media profiles with new posts at least once a day and watch the leads…

how to brand company linkedin profile

How to Use LinkedIn to Promote Your Business

LinkedIn isn’t just for job seekers and head hunters.  Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is the world’s largest and most active professional networking platform. In the U.S., there are 169 million LinkedIn users – that’s half the entire population. 40%…

overwhelm shutdown

How to Set Boundaries with Troublesome Clients or Say Goodbye

Establishing boundaries and learning how to fire a client gracefully are healthy skills to attain and vital to your brand. Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin. Some people in this world you are meant to serve,…

can a rebrand save my business

Can Rebranding Save a Business?

Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you have a broken leg. Rebranding is adapting and evolving. Every company will eventually rebrand, sooner or later, and sometimes multiple times over the company’s lifetime. Rebranding is a healthy realignment…

google my business profile optimization

How to Optimize Your Google My Business Profile

If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check out this intro to Google My Business profiles. Ok, now we’re all on the same page – let’s get into it. So, you already know how important GMB is for…