Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

red velvet rope

How to Maintain Your Company’s Standards During COVID-19

You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s affecting clients, income, profits, and…

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request for a proposal RFPs ruin your business

RFPs Can Ruin Your Business Without You Even Realizing It

During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen in a worrying amount of…

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social media posting on smart phone

What to Post (& Definitely Not Post) on LinkedIn

You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a devoted base of loyal customers….

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how to create a customer persona

How to Create a Customer Persona in 5 Steps

Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re meant to serve. We’ve already…

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super-secret sexy sales weapon

The Super-Secret Sexy Sales Weapon You’re Overlooking

What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will make everything easier in your…

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you may be a social spammer

You Might Be a Social Media Spammer (And Not Know It)

There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your company on social media –…

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how to brand company linkedin profile

How to Use LinkedIn to Promote Your Business

LinkedIn isn’t just for job seekers and head hunters.  Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is…

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can a rebrand save my business

Can Rebranding Save a Business?

Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you have a broken leg. Rebranding…

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google my business profile optimization

How to Optimize Your Google My Business Profile

If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check out this intro to Google…

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local seo for professional industries

Local SEO Tips for Professional Industries

Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your income. Professional services and the…

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