Going Beyond the Surface of Your Brand
Strategy, insights, random thoughts about building out your brand.
Is Your Website a Trust Trip Hazard?
A solid sales and marketing strategy should include these three major things; increasing account penetration with existing clients, having a reliable referral engine, and acquiring the attention of new prospects who enter your smoothly paved path that leads to a sale. You can find article after article talking about increasing your share of wallet, but…
Mind the Gap: Are You Losing Prospects Before You Even Know They Exist?
When somebody’s looking to hire a new vendor in the B2B world, they’re not going to pick the first one they see, especially in the building trades with big-budget projects. People obviously want the job done right to a high standard, but they are also looking for the right ‘fit.’ Every potential client you’ve ever…
How to Maintain Your Company’s Standards During COVID-19
You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s affecting clients, income, profits, and let’s be honest, our steam is running low from the constant pain-in-the-ass that is the coronavirus. For many, many businesses, they’re hurting right now. Business owners…
RFPs Can Ruin Your Business Without You Even Realizing It
During a recent Brand Intensive Workshop with an established flooring installation company, we uncovered a serious problem with their sales team – that I’ve seen in a worrying amount of other companies before and since. The problem? They were wasting all their selling hours filling in endless RFPs. Hold up, RFPs are the lifeblood of…
What to Post (& Definitely Not Post) on LinkedIn
You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a devoted base of loyal customers. It’s taken dedication. Determination. Probably plenty of dollars too. You try to embrace new marketing techniques, tactics, and platforms to attract new clients and keep…
How to Create a Customer Persona in 5 Steps
Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re meant to serve. We’ve already covered how important it is to niche down (those people you’re meant to serve? Yeah, they’re not everyone with a pulse and a checkbook.) A…
The Super-Secret Sexy Sales Weapon You’re Overlooking
What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will make everything easier in your business? Sound like click-bait? Too good to be true? It’s not. Seriously, you have a super-secret sexy sales weapon just waiting to be uncovered in…
You Might Be a Social Media Spammer (And Not Know It)
There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your company on social media – that’s what everyone always says to do, right? “Update your social media profiles with new posts at least once a day and watch the leads…
How to Use LinkedIn to Promote Your Business
LinkedIn isn’t just for job seekers and head hunters. Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is the world’s largest and most active professional networking platform. In the U.S., there are 169 million LinkedIn users – that’s half the entire population. 40%…
How to Set Boundaries with Troublesome Clients or Say Goodbye
Establishing boundaries and learning how to fire a client gracefully are healthy skills to attain and vital to your brand. Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin. Some people in this world you are meant to serve,…