Insights on Branding & Marketing

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you are feeling this, you’re not alone! Learn what is a rebrand and what you need to know before attempting a rebrand There is a lot of jargon out there that…

If we compared the messages on your website to your ad campaigns, brochures, and social posts – and what your sales team is saying in the field – would it be cohesive? Is there brand alignment, or is it all disjointed? If your brand is outdated, confusing, or a jumbled hot mess… keep reading. The…

Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you have a broken leg. Rebranding is adapting and evolving. Every company will eventually rebrand, sooner or later, and sometimes multiple times over the company’s lifetime. Rebranding is a healthy realignment…

Referral leads are the easiest to close because they come preloaded with trust from the referrer. We all love referral business and want more. However, there are a few hidden dangers when it comes to relying solely on referrals to carry your business long-term. Not knowing, or not being aware of these dangers, can impact…

When somebody’s looking to hire a new vendor in the B2B world, they’re not going to pick the first one they see, especially when the project is critical or has a significant budget. People obviously want the job done right to a high standard, but they are also looking for the right ‘fit.’ Every potential…

Brand decay, accidental commodity… what the hell are we even talking about?! Well, this week I wanted to chat about something that happens way too often to good companies that can end up becoming invisible and destroying their business. (ominous music plays) Brand decay can happen when you allow things to become outdated. So, what…

A lot of companies in the B2B construction industry put their website on the back burner for more urgent demands. Before they know it, it’s been 4 or 5 years since their website and marketing materials were updated. Unfortunately, your potential clients can see and feel this as soon as they visit your website, and…

If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you finding your site’s visitors are leaving pretty soon after they arrive (bouncing)? Wondering how long users usually stay on a website before clicking away? Luckily, there’s been a truckload of…

Are you pumping your hard-earned cash into digital marketing but not seeing your bottom line increase? Advertising online is an excellent way of gaining exposure for your company quickly – but it doesn’t guarantee a return on your investment. It doesn’t ensure customers through the door, and it doesn’t guarantee your money problems are going…

Your website has two main audiences: search engines and your target market(s). At our core, we are problem solvers. When friends, colleagues, and clients run into problems with their website or have a branding issue, we get called to consult. Today, we’re going to cover what makes a website invisible to Google and how to…

Why a pretty new website won’t solve your problems Your competitors are doing really well right now. They’re beating you in sales, they have more customers, and, oh yeah, their website is brand new. That must be the reason they’re getting so many customers through the doors, right? The new website. They must’ve spent thousands…

Do you feel like your customers just don't get you? You're not alone. It comes down to that old cliché of miscommunication (duh, right?). Ok that might sound obvious, but hang in there & we'll show you how to connect with your audience.

Let’s look at brand strategy from another angle. When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run my brand workshops, I always ask my clients to imagine their company as an option on a supermarket shelf. What grocery store…

We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall strategy and act of promoting a product or service. Marketing pushes your message and stimulates demand for your products and services using advertising campaigns. If done well, marketing gets your…

Have you ever had a task, like moving a big box that you knew was a bit much, and you should ask for help, but something deep down said, “you got this?” even when you clearly didn’t? What you got was a hurt back and a bruised ego. All because you lack the ability to…

I’ve been helping frustrated firms in the construction industry look and sound as credible online as they are offline since the ‘90s, and it’s safe to say our industry’s seen some tough times before – but nothing quite like this. You might think I’m here to tell you that you need to rebrand yourself and that…

 Let’s be honest, pandemics suck. So many jobs lost and businesses devastated as the ramifications of closing our country cascades through every industry. Hopefully, your business has not been affected too much. You’ve survived by being lucky or by resilience earned through past storms. Either way, you may have found yourself with unexpected time…

I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product or service… but sometimes it’s hard to quickly describe what a company does – and why anyone should care. Not all remarkable experiences are easy to talk about. Often there…

Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to be visiting. You’ve had a few people visit your home page, but nowhere near as many as you imagined. It’s been so long since you got an email inquiry, you’re…

Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about to multiple audiences, including: Potential leads Current clients Future employees Suppliers Competitors Now those are five very different audiences, looking for very different things, right? If your website is laying…

Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your income. Professional services and the construction industry can be pretty dog-eat-dog. Going toe-to-toe with your competition and competing with them for your target audience’s attention is a daily struggle –…