Insights on Branding & Marketing
in the Commercial Building Trades
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How to Create a Customer Persona in 5 Steps
Branding and marketing aren’t just about sexy content and viral posts. At the heart of both is the need to connect with the people you’re meant to serve. We’ve already covered how important it is to niche down (those people you’re meant to serve? Yeah, they’re not everyone with a pulse and a checkbook.) A…
The Super-Secret Sexy Sales Weapon You're Overlooking
What if I told you there’s a super-effective sales weapon that already exists in your company – and once you use it right, it will make everything easier in your business? Sound like click-bait? Too good to be true? It’s not. Seriously, you have a super-secret sexy sales weapon just waiting to be uncovered in…
You Might Be a Social Media Spammer (And Not Know It)
There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your company on social media – that’s what everyone always says to do, right? “Update your social media profiles with new posts at least once a day and watch the leads…
How to Use LinkedIn to Promote Your Business
LinkedIn isn’t just for job seekers and head hunters. Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is the world’s largest and most active professional networking platform. In the U.S., there are 169 million LinkedIn users – that’s half the entire population. 40%…
How to Set Boundaries with Troublesome Clients or Say Goodbye
Establishing boundaries and learning how to fire a client gracefully are healthy skills to attain and vital to your brand. Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin. Some people in this world you are meant to serve,…
Remodeling Your Brand for a Big Anniversary
Let’s be blunt. Your firm needs a makeover before the big anniversary year that’s coming up. Your company does great work, but the last time you had a brand refresh, flip phones were still a thing. You’ve been busy building your company, and as you contemplate the upcoming anniversary, you can see that the brand…
How to Optimize Your Google My Business Profile
If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check out this intro to Google My Business profiles. Ok, now we’re all on the same page – let’s get into it. So, you already know how important GMB is for…
Local SEO Tips for Professional Industries
Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your income. Professional services and the construction industry can be pretty dog-eat-dog. Going toe-to-toe with your competition and competing with them for your target audience’s attention is a daily struggle –…
Is Your Website a Bit Lazy and Laying Down on the Job?
Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about to multiple audiences, including: Potential leads Current clients Future employees Suppliers Competitors Now those are five very different audiences, looking for very different things, right? If your website is laying…
Five Ways to Drive Traffic to Your Website Without Paying for Ads
Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to be visiting. You’ve had a few people visit your home page, but nowhere near as many as you imagined. It’s been so long since you got an email inquiry, you’re…
How to Get More Referrals
I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product or service… but sometimes it’s hard to quickly describe what a company does – and why anyone should care. Not all remarkable experiences are easy to talk about. Often there…
Is It Time to Level Up Your Business?
Let’s be honest, pandemics suck. So many jobs lost and businesses devastated as the ramifications of closing our country cascades through every industry. Hopefully, your business has not been affected too much. You've survived by being lucky or by resilience earned through past storms. Either way, you may have found yourself with unexpected time…