Branding, Websites & Marketing

Oh, My!

Do you have an authentic brand inside and out? 1

Do you have an authentic brand inside and out?

Brand management is essential. The expectation you set (brand promise) needs to be authentic and align with the customer’s actual experience. Let’s take a quick…

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what is rebranding

What is a rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you…

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work on your brand - have boundaries you will

What does Yoda have to do with protecting your ass(ets)?

You have insurance for the hard assets, but what about your soft assets? Your employees, your loyal client base, your culture, your family, and most…

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common website mistakes you can avoid

Common website mistakes that tell prospects you don't care

A lot of companies in the B2B construction industry put their website on the back burner for more urgent demands. Before they know it, it’s…

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invisible in the market? Identify your branding issues.

Are branding issues causing your company to be invisible?

You know your company does amazing work. So why aren’t you dominating your market with amazing sales figures? You have great referrals and repeat customers but…

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avoid brand decay and becoming an accidental commodity

Has your company become an accidental commodity?

Brand decay, accidental commodity… what the hell are we even talking about?! Well, this week I wanted to chat about something that happens way too…

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overwhelm shutdown

Know when it’s time to tell a troublesome client goodbye

Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin….

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branding truths

Nobody cares about your baby – and 6 other branding truths

Figuring out your brand can be daunting. It can be scary to look at your business – and I mean REALLY look at it. If…

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