Going Beyond the Surface of Your Brand
Strategy, insights, random thoughts on branding commercial building trades
Has Your Company Become an Accidental Commodity?
Brand decay, accidental commodity… what the hell are we even talking about?! Well, this week I wanted to chat about something that happens way too often to good companies that can end up becoming invisible and destroying their business. (ominous music plays) Brand decay can happen when you allow things to become outdated. So, what…
