Going Beyond the Surface of Your Brand
Strategy, insights, random thoughts about building out your brand.
The power of personal branding
I’ve been helping frustrated firms in the construction industry look and sound as credible online as they are offline since the ’90s, and it’s safe to say our industry’s seen…
Being Meaningfully Different Is Better Than Just Being ‘Better’
If you’re the best at what you do, then you’re guaranteed to pull ahead of the game and win every time. You’re on top, because nobody does your job better…
Are you asking for the help that you really need?
Have you ever had a task, like moving a big box that you knew was a bit much, and you should ask for help, but something deep down said, “you…
Which is more important, marketing or branding?
We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall strategy and act of promoting…
How do you know if you have a marketing problem or a business problem?
Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into a marketing campaign, right? It’ll…
My sources are telling me I need a new website
Why a pretty new website won’t solve your problems Your competitors are doing really well right now. They’re beating you in sales, they have more customers and, oh yeah, their…
Devastating SEO issues that cause your website to be invisible to Google
Your website has two main audiences: search engines and your target market(s). At our core, we are problem solvers. When friends, colleagues, and clients run into problems with their website…
The 7 Reasons Why People Leave Your Website
If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you finding your site’s visitors are…
What does Yoda have to do with protecting your ass(ets)?
You have insurance for the hard assets, but what about your soft assets? Your employees, your loyal client base, your culture, your family, and most importantly your personal give-a-damn? Protect…
Know when it’s time to tell a troublesome client goodbye
Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin. Some people in this world…