Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

red velvet rope

How to Maintain Your Company’s Standards During COVID-19

You’re probably sick of reading all-things-COVID-19. I get it. It’s been months of non-stop news updates and social media shares. But, it’s still affecting business. It’s affecting clients, income, profits, and let’s be honest, our steam is running low from the constant pain-in-the-ass that is the coronavirus. For many, many businesses, they’re hurting right now. Business owners…

how to brand company linkedin profile

How to Use LinkedIn to Promote Your Business

LinkedIn isn’t just for job seekers and head hunters.  Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is the world’s largest and most active professional networking platform. In the U.S., there are 169 million LinkedIn users – that’s half the entire population. 40%…

overwhelm shutdown

How to Set Boundaries with Troublesome Clients or Say Goodbye

Establishing boundaries and learning how to fire a client gracefully are healthy skills to attain and vital to your brand. Every opportunity comes with a cost. Some opportunities cost too damned much by taking an unacceptable toll on your staff morale and your profit margin. Some people in this world you are meant to serve,…

build your personal construction brand

The Power of Personal Branding

I’ve been helping frustrated firms in the construction industry look and sound as credible online as they are offline since the ‘90s, and it’s safe to say our industry’s seen some tough times before – but nothing quite like this. You might think I’m here to tell you that you need to rebrand yourself and that…

being-different-is-better

Being Meaningfully Different Is Better Than Just Being ‘Better’

If you’re the best at what you do, then you’re guaranteed to pull ahead of the game and win every time. You’re on top, because nobody does your job better than you and because you’re better, everybody will want to buy your product or hire your crew. Right? Not exactly. If you want to build…

knowing-when-to-ask-for-help

Are You Asking for the Help That You Really Need?

Have you ever had a task, like moving a big box that you knew was a bit much, and you should ask for help, but something deep down said, “you got this?” even when you clearly didn’t? What you got was a hurt back and a bruised ego. All because you lack the ability to…

blog-marketing-vs-branding

Which Is More Important, Marketing or Branding?

We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall strategy and act of promoting a product or service. Marketing pushes your message and stimulates demand for your products and services using advertising campaigns. If done well, marketing gets your…

blog-marketing-business-issue

How Do You Know if You Have a Marketing Problem or a Business Problem?

Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into a marketing campaign, right? It’ll attract more people to your business, and they’ll hire you no problem! Well, maybe. If people don’t know your company exists, then yes, promoting your…

need-a-new-website-bab (blog header)

My Sources Are Telling Me I Need a New Website

Why a pretty new website won’t solve your problems Your competitors are doing really well right now. They’re beating you in sales, they have more customers, and, oh yeah, their website is brand new. That must be the reason they’re getting so many customers through the doors, right? The new website. They must’ve spent thousands…

Is your website invisible to Google

Devastating SEO Issues That Cause Your Website to Be Invisible to Google

Your website has two main audiences: search engines and your target market(s). At our core, we are problem solvers. When friends, colleagues, and clients run into problems with their website or have a branding issue, we get called to consult. Today, we’re going to cover what makes a website invisible to Google and how to…