Branding, Websites & Marketing

Oh, My!

Which is more important, marketing or branding? 1

Which is more important, marketing or branding?

We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall…

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does-your-company-stand-out-on-the-shelf

Does your company stand out on the shelf?

When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run…

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How do you know if you have a marketing problem or a business problem? 2

How do you know if you have a marketing problem or a business problem?

Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into…

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communication-out-of-alignment

What is a communication strategy and do I need one?

Do you feel like your customers just don't get you? You're not alone. It comes down to that old cliché of miscommunication (duh, right?). Ok that might sound obvious, but hang in there & we'll show you how to connect with your audience.

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need-a-new-website-bab (blog header)

My sources are telling me I need a new website

Why a pretty new website won’t solve your problems Your competitors are doing really well right now. They’re beating you in sales, they have more…

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Is your website invisible to Google

Devastating SEO issues that cause your website to be invisible to Google

Your website has two main audiences: search engines and your target market(s). At our core, we are problem solvers. When friends, colleagues, and clients run…

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client-communication

Why are prospects not understanding how awesome you are?

Do you feel like your prospects just don't get you? Do they not see the value your company provides, no matter how many times you…

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Stop throwing good money away on random acts of marketing 5

Stop throwing good money away on random acts of marketing

Are you pumping your hard-earned cash into digital marketing but not seeing your bottom line increase? Advertising online is a great way of gaining exposure…

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The Difference Between Marketing and Branding 7

The Difference Between Marketing and Branding

I was having a coffee date with a girlfriend who works for one of the biggest general contracting companies in the city and she came…

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old school

The 7 Reasons Why People Leave Your Website

If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you…

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Do you have an authentic brand inside and out? 8

Do you have an authentic brand inside and out?

Brand management is essential. The expectation you set (brand promise) needs to be authentic and align with the customer’s actual experience. Let’s take a quick…

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what is rebranding

What is a rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you…

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work on your brand - have boundaries you will

What does Yoda have to do with protecting your ass(ets)?

You have insurance for the hard assets, but what about your soft assets? Your employees, your loyal client base, your culture, your family, and most…

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common website mistakes you can avoid

Common website mistakes that tell prospects you don't care

A lot of companies in the B2B construction industry put their website on the back burner for more urgent demands. Before they know it, it’s…

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invisible in the market? Identify your branding issues.

Are branding issues causing your company to be invisible?

You know your company does amazing work. So why aren’t you dominating your market with amazing sales figures? You have great referrals and repeat customers but…

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