Branding, Websites & Marketing
Oh, My!
How to Use LinkedIn to Promote Your Business
LinkedIn isn’t just for job seekers and head hunters. Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got…
Remodeling Your Brand for a Big Anniversary
Let’s be blunt. Your firm needs a makeover before the big anniversary year that’s coming up. Your company does great work, but the last time…
Can Rebranding Save a Business?
Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you…
How to Optimize Your Google My Business Profile
If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check…
Local SEO Tips for Professional Industries
Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your…
Is Your Website a Bit Lazy and Laying Down on the Job?
Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about…
Five Ways to Drive Traffic to Your Website Without Paying for Ads
Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to…
The Hidden Danger of Relying on Repeat and Referral Business
Referral leads are the easiest to close because they come preloaded with trust from the referrer. We all love referral business and want more. However,…
How to Get More Referrals
I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product…
Is It Time to Level Up Your Business?
Let’s be honest, pandemics suck. So many jobs lost and businesses devastated as the ramifications of closing our country cascades through every industry. Hopefully,…
The Power of Personal Branding
I've been helping frustrated firms in the construction industry look and sound as credible online as they are offline since the '90s, and it's safe…
Being Meaningfully Different Is Better Than Just Being ‘Better’
If you’re the best at what you do, then you’re guaranteed to pull ahead of the game and win every time. You’re on top, because…
Are You Asking for the Help That You Really Need?
Have you ever had a task, like moving a big box that you knew was a bit much, and you should ask for help, but…
Which Is More Important, Marketing or Branding?
We’ve already covered the difference between marketing and branding before, but a little refresher won’t do any harm: What is marketing? Marketing is the overall…
Does Your Company Stand Out on the Shelf?
When you’re looking at your own brand, it can help to take a step back and look at it from another angle. When I run…
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