Going Beyond the Surface of Your Brand
Strategy, insights, random thoughts on branding commercial building trades
Ditch the Industry Jargon
How to Talk to Clients in Language They Actually Care About We’ve all been there. Sitting in a meeting, zoning out as someone drones on with corporate gibberish that means absolutely nothing to you. “We’re leveraging synergistic opportunities to optimize cross-functional alignment and maximize stakeholder value…” Blah, blah, blah. If your brand messaging is filled…
What Is a Rebrand?
The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you are feeling this, you’re not alone! Learn what is a rebrand and what you need to know before attempting a rebrand There is a lot of jargon out there that…
What Is Brand Alignment & Do I Need an Aligned Brand?
If we compared the messages on your website to your ad campaigns, brochures, and social posts – and what your sales team is saying in the field – would it be cohesive? Is there brand alignment, or is it all disjointed? If your brand is outdated, confusing, or a jumbled hot mess… keep reading. The…
What Does Yoda Have to Do With Protecting Your Ass(ets) and Aligning Your Brand?
You have insurance for the hard assets, but what about your soft assets? Your employees, your loyal client base, your culture, your family, and most importantly your personal give-a-damn? Protect your assets you will. You may be asking: But how can investing in my brand protect all of these people? Before we get to that,…
Can Rebranding Save a Business?
Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you have a broken leg. Rebranding is adapting and evolving. Every company will eventually rebrand, sooner or later, and sometimes multiple times over the company’s lifetime. Rebranding is a healthy realignment…
Are Branding Issues Causing Your Company to Be Invisible?
You know your company does amazing work. So why aren’t you dominating your market with amazing sales figures? You have great referrals and repeat customers but new prospects aren’t knocking on your door. But are you stuck in the low bid nightmare of RFPs? Do you struggle to attract new employees? But, deep down you know…
7 Branding Truths to Save Your Business
Figuring out your brand can be daunting. It can be scary to look at your business – and I mean REALLY look at it. If you’re not sure if you’re heading down the right road, some universal branding truths will help steer you in the right direction. Don’t worry, Branding & Beyond’s got you! Branding…
The 5 Brand Killers You Need to Avoid
Your brand might have started strong, but even the mightiest brands can get weak over time. If you’re a bodybuilder and you get buff beyond belief, you have to pump iron in the gym daily and consume ridiculous calories. If you stop putting the time and effort into nurturing those biceps, they’ll eventually disappear, and…
3 Tips To Reinvigorate Your Brand Now
Ok, so the world still feels slightly crazy, despite 2020 being a distant memory. You might not have control over the market right now, but you do have control over how you’re positioned in it and what you’re doing to attract new prospects. It’s time to kick things back into action and focus on the things…
B2B Does Not Mean Boring to Boring
B2B does not mean boring to boring or building to building. Technically it is business to business, but those businesses are still made of people. And people like dealing with other people. People have personalities and nuance, and so does your business. Read on as I share my thoughts with The Branding Journal in this…
