Going Beyond the Surface of Your Brand

Strategy, insights, random thoughts about building out your brand.

business computer flatline

The 5 Brand Killers You Need to Avoid

Your brand might have started strong, but even the mightiest brands can get weak over time. If you’re a bodybuilder and you get buff beyond belief, you have to pump iron in the gym daily and consume a ridiculous amount of calories. If you stop putting the time and effort into nurturing those biceps, they’ll…

Reinvigorate your brand

3 Tips To Reinvigorate Your Brand Now

Ok, so the world still feels slightly crazy, despite 2020 being a distant memory. You might not have control over the market right now, but you do have control over how you’re positioned in it and what you’re doing to attract new prospects. It’s time to kick things back into action and focus on the things…

B2B does not mean borning to boring

B2B Does Not Mean Boring to Boring

B2B does not mean boring to boring or building to building. Technically it is business to business, but those businesses are still made of people. And people like dealing with other people. People have personalities and nuance, and so does your business. Read on as I share my thoughts with The Branding Journal in this…

Outgrown your brand? Have a brand wedgie?

Do You Have a Brand Wedgie?

I would like to thank the wonderful Karen Adamsbaum, CIC for having me on her podcast Risk Intelligence. What’s riskier than ignoring your website for years and walking around with a brand wedgie? I believe that every CEO should provide their biz dev/sales team with tools that don’t suck. Your team is out there busting…

brand-management-strategy

How to Create a Brand Management Strategy for 2021

Your brand’s success relies heavily on whether you have a successful (and proactive!) brand management strategy in place.  When I say brand strategy I mean, the rules and guidelines on how, what, where, when, andto whom you should communicate your brand message. And it is based on your business DNA – what you do, who…

align your brand

What Is Brand Alignment & Do I Need an Aligned Brand?

If we looked at the messages on your website and compared that to your ad campaigns, brochures, social posts – and what your sales team is saying in the field – would it be cohesive? Is there brand alignment, or is it all disjointed? If it is all a jumbled hot mess… keep reading. The…

brand mindset growth mindset

What’s a Brand Mindset & Do You Need One?

Having a brand mindset is a key business strategy available to everyone regardless of business size. Branding isn’t about having a pretty website and a fancy business card. And it isn’t your logo. (If you’re new here, we’ve covered this before, check out this Branding 101) Branding isn’t a set it and forget it kind of…

what is rebranding

What Is a Rebrand?

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you are feeling this, you’re not alone! Learn what is a rebrand and what you need to know before attempting a rebrand There is a lot of jargon out there that…

customer price fixation

How to Stop Customers From Fixating on Price

‘Can you do it cheaper?’ ‘The guy down the road is selling the same thing for $15 less…’ Sound familiar? Frustrating as hell, right? You do kick-ass work. You shouldn’t have to justify an extra couple of bucks per hour. So how do you stop people from asking? Convey your worth before they even contact…

remodel-brand-big-anniversary

Remodeling Your Brand for a Big Anniversary

Let’s be blunt. Your firm needs a makeover before the big anniversary year that’s coming up. Your company does great work, but the last time you had a brand refresh, flip phones were still a thing. You’ve been busy building your company, and as you contemplate the upcoming anniversary, you can see that the brand…