Insignts on Branding

How to Talk to Clients in Language They Actually Care About We’ve all been there. Sitting in a meeting, zoning out as someone drones on with corporate gibberish that means absolutely nothing to you. “We’re leveraging synergistic opportunities to optimize cross-functional alignment and maximize stakeholder value…” Blah, blah, blah. If your brand messaging is filled…

The terms brand, branding, and rebranding are thrown around a lot these days and the concepts can be a bit overwhelming and confusing. If you are feeling this, you’re not alone! Learn what is a rebrand and what you need to know before attempting a rebrand There is a lot of jargon out there that…

If we compared the messages on your website to your ad campaigns, brochures, and social posts – and what your sales team is saying in the field – would it be cohesive? Is there brand alignment, or is it all disjointed? If your brand is outdated, confusing, or a jumbled hot mess… keep reading. The…

You have insurance for the hard assets, but what about your soft assets? Your employees, your loyal client base, your culture, your family, and most importantly your personal give-a-damn? Protect your assets you will. You may be asking: But how can investing in my brand protect all of these people? Before we get to that,…

Rebranding done for the wrong reason can be an expensive nightmare, a cosmetic exercise that’s equivalent to putting a Band-Aid on your knee when you have a broken leg. Rebranding is adapting and evolving. Every company will eventually rebrand, sooner or later, and sometimes multiple times over the company’s lifetime. Rebranding is a healthy realignment…

You know your company does amazing work. So why aren’t you dominating your market with amazing sales figures? You have great referrals and repeat customers but new prospects aren’t knocking on your door. But are you stuck in the low bid nightmare of RFPs? Do you struggle to attract new employees? But, deep down you know…

Figuring out your brand can be daunting. It can be scary to look at your business – and I mean REALLY look at it. If you’re not sure if you’re heading down the right road, some universal branding truths will help steer you in the right direction. Don’t worry, Branding & Beyond’s got you! Branding…

Your brand might have started strong, but even the mightiest brands can get weak over time. If you’re a bodybuilder and you get buff beyond belief, you have to pump iron in the gym daily and consume ridiculous calories. If you stop putting the time and effort into nurturing those biceps, they’ll eventually disappear, and…

Having a brand mindset is a key business strategy available to everyone regardless of business size. Branding isn’t about having a pretty website and a fancy business card. And it isn’t your logo. (If you’re new here, we’ve covered this before, check out this Branding 101) Branding isn’t a set it and forget it kind of…

‘Can you do it cheaper?’ ‘The guy down the road is selling the same thing for $15 less…’ Sound familiar? Frustrating as hell, right? You do kick-ass work. You shouldn’t have to justify an extra couple of bucks per hour. So how do you stop people from asking? Convey your worth before they even contact…