Going Beyond the Surface of Your Brand
Strategy, insights, random thoughts on branding commercial building trades
How Are Marketing and Branding Different?
I was having a coffee date with a girlfriend who works for one of the biggest general contracting companies in the city and she came out with this show-stopper: “I think our CEO will have a hard time seeing the value of branding – they see marketing as a cost center, not a driver of…
Why Are Prospects Not Understanding How Awesome You Are?
Do you feel like your prospects just don’t get you? Do they not see the value your company provides, no matter how many times you say it? If they did, they would be beating down your door to hire you – but they aren’t. Is your message wrong? Don’t worry. You’re not alone. This is…
How Do You Know if You Have a Marketing Problem or a Business Problem?
Has business gone quiet? Leads gone cold? Are you sick of seeing prospects hire your competitors instead of you? Time to start pumping money into a marketing campaign, right? It’ll attract more people to your business, and they’ll hire you no problem! Well, maybe. If people don’t know your company exists, then yes, promoting your…
What to Post (& Definitely Not Post) on LinkedIn
You’ve put hours, weeks, months, even years of hard work into carefully creating your brand – growing your company into a successful business with a devoted base of loyal customers. It’s taken dedication. Determination. Probably plenty of dollars too. You try to embrace new marketing techniques, tactics, and platforms to attract new clients and keep…
You Might Be a Social Media Spammer (And Not Know It)
There is a fine line between increasing your social media presence and being a social media spammer. It’s only natural you want to promote your company on social media – that’s what everyone always says to do, right? “Update your social media profiles with new posts at least once a day and watch the leads…
How to Use LinkedIn to Promote Your Business
LinkedIn isn’t just for job seekers and head hunters. Think LinkedIn is just another job board? Hold onto your hat, boy, because have I got news for you. LinkedIn is the world’s largest and most active professional networking platform. In the U.S., there are 169 million LinkedIn users – that’s half the entire population. 40%…
How to Optimize Your Google My Business Profile
If you’re reading this, I’m going to assume you already know what a Google My Business (GMB) profile is – if you’re not sure, check out this intro to Google My Business profiles. Ok, now we’re all on the same page – let’s get into it. So, you already know how important GMB is for…
Five Ways to Drive Traffic to Your Website Without Paying for Ads
Your website is looking great. It’s stocked full of clever content and a portfolio loaded with impressive examples of your work. But nobody seems to be visiting. You’ve had a few people visit your home page, but nowhere near as many as you imagined. It’s been so long since you got an email inquiry, you’re…
How to Get More Referrals
I am an evangelist type of personality (bringing the good news). If I like something, I want to let others know about this fantastic product or service… but sometimes it’s hard to quickly describe what a company does – and why anyone should care. Not all remarkable experiences are easy to talk about. Often there…
Are You Asking for the Help That You Really Need?
Have you ever had a task, like moving a big box that you knew was a bit much, and you should ask for help, but something deep down said, “you got this?” even when you clearly didn’t? What you got was a hurt back and a bruised ego. All because you lack the ability to…
