Going Beyond the Surface of Your Brand
Strategy, insights, random thoughts on branding commercial building trades
Is Your Website a Trip Hazard?
Is your website undermining your sales team? A solid sales and marketing strategy should include these three major things that lead clients or prospects to enter your smoothly paved path to a sale. Increasing account penetration with existing clients Having a reliable referral engine Acquiring the attention of new prospects You can find article after…
The Hidden Costs of a Bad Website
I know you’ve seen them—those neon-colored ads for $500 websites. A whole website for $500. An absolute BARGAIN, right? The saying ‘If it sounds too good to be true, it is!’ has been around for centuries for a good reason. It’s freaking true! As a business owner, it’s essential to understand what to expect from…
Local SEO Tips for Professional Industries
Whether you’re a multinational with 40 offices or a small business with 40 staff, local customers will probably be the bread and butter of your income. Professional services and the construction industry can be pretty dog-eat-dog. Going toe-to-toe with your competition and competing with them for your target audience’s attention is a daily struggle –…
Is Your Website a Bit Lazy and Laying Down on the Job?
Your website has one of the most important, multi-faceted, dynamic roles in your business. It provides an inside look into what your company’s all about to multiple audiences, including: Potential leads Current clients Future employees Suppliers Competitors Now those are five very different audiences, looking for very different things, right? If your website is laying…
My Sources Are Telling Me I Need a New Website
Why a pretty new website won’t solve your problems Your competitors are doing really well right now. They’re beating you in sales, they have more customers, and, oh yeah, their website is brand new. That must be the reason they’re getting so many customers through the doors, right? The new website. They must’ve spent thousands…
Devastating SEO Issues That Cause Your Website to Be Invisible to Google
Your website has two main audiences: search engines and your target market(s). At our core, we are problem solvers. When friends, colleagues, and clients run into problems with their website or have a branding issue, we get called to consult. Today, we’re going to cover what makes a website invisible to Google and how to…
The 7 Reasons Why People Leave Your Website
If you’re here, there’s a high likelihood your site is not doing so great and it may be time for a website redesign. Are you finding your site’s visitors are leaving pretty soon after they arrive (bouncing)? Wondering how long users usually stay on a website before clicking away? Luckily, there’s been a truckload of…
Common Website Mistakes That Tell Prospects You Don’t Care
A lot of companies in the B2B construction industry put their website on the back burner for more urgent demands. Before they know it, it’s been 4 or 5 years since their website and marketing materials were updated. Unfortunately, your potential clients can see and feel this as soon as they visit your website, and…